“We are leading the way in leveraging AI technology to empower a wide range of industries. Our partnership with Alfa Romeo F1 Team ORLEN will unleash the potential of AI to transform the motorsports industry by taking its performance to new heights. We look forward to combining our latest SenseAuto technology with F1’s brand to revolutionize motorsport experience,” said
Xu Li, co-founder, executive chairman of the board and CEO, SenseTime.
To mark this technology partnership, the former’s branding was featured prominently on the sidepods of Alfa Romeo’s F1 cars during last weekend’s British Grand Prix, as it will be in future Grand Prix Races.
AI offers many possibilities to improve a car's performance, helping drivers maximise their decision-making process. The technology also optimise racing strategy through reinforcement learning of optimal race strategies, speech transcription, anomaly detection in the race car’s sensor data, comprehensive competitor analysis and competitor database.
The technology partnership between the two companies represents a shared passion for innovation, and a desire to pursue new frontiers by reshaping the way technology drives racing.
Frédéric Vasseur, team principal of Alfa Romeo F1 Team ORLEN, said: “Artificial Intelligence is the new frontier of innovation. It will influence many fields of applications – motorsport included. Our partnership with SenseTime allows the team to collaborate with a global leader in this growing sector, making sure we explore every opportunity to gain an advantage over our competition and push the boundaries of technologies together.”
SenseTime has been leveraging AI technology to empower a variety of industries globally, including the Middle East through its partnerships with local clients. Racing offers an abundance of opportunities for AI to enhance data processing and provide an advantage in overall performance.