"Indonesia is a strategic market for Tuya's global expansion as an IoT platform, and is a gateway to the entire Southeast Asian region," said Tuya chief marketing officer Eva Na. "Through this joint effort, we're aiming to have the SmartKlic application be the smart home controller of choice for many Indonesian consumers."
The SmartKlic app uses a home's network Wi-Fi to easily control and manage various smart home appliances, such as lighting arrangements, televisions, air conditioners, and other electronic devices. The first product that can be connected to SmartKlic is the KRISBOW Smart LED, an energy-saving lamp with a variety of functions, including timer and dimming settings.
According to the Association of Indonesian Internet Service Providers (APJII), 64.8% of the Indonesian population uses the internet as of this year.
"The launch of SmartKlic is an ACE effort to provide the best service for consumers through innovative product solutions based on IoT (internet of things), said Nana Puspa Dewi, marketing director of the Kawan Lama Group, owners of ACE Hardware Indonesia. "This application will automatically provide convenience, comfort, safety, security and energy savings for our customers."