Yoshinoya has set up an e-commerce channel geared towards the Hong Kong market, which included a full range of instant logistics plug-in to improve its food delivery network in as bid to enhance the customer experience of those ordering takeaways online.
Takeaway business for the city’s F&B businesses have skyrocketed in the last three years with social distancing measures encouraging people to stay at home.
The Japanese fast-food chain has tapped Zeek, an on-demand logistics technology platform, to provide is SaaS solution to expedite the creation of Yoshinoya’s online store in the territory.
Established in 2017, Zeek deploys logistics technologies and big data analytics to provide a range of logistics services covering quick commerce freight, takeaway and grocery goods for individual, corporate and e-commerce clients. Its SaaS solutions are tailored to corporates' business needs to empower seamless digital transformation.
ZeekSolutions enables corporate clients, using ZeekStore module, to build their branded Quick Commerce ordering channel, apply geofencing for intelligent store assignment and integrate with POS/CRM/Apps.
Janet Yuen, CEO of Hung's Food Group, said: "Optimising customers' satisfaction in the food ordering process has always been one of the missions of Yoshinoya. With the collaboration with ZeekStore, Yoshinoya customers will enjoy the convenience of food ordering at their workplace or at home.”
He added that Zeek’s territory-wide delivery network enables Yoshinoya to reach customers easily from anywhere and at any time.
“We can also streamline the entire ordering process starting from order placement to final delivery for enhancing the customer-restaurant relationship. I believe that the seamless setup of Yoshinoya's online ordering platform by ZeekStore will offer our customers a beneficial dining experience,” said Yuen.
Yoshinoya has been in the Hong Kong market since 1991 and currently has around 50 stores across the city, serving millions rice bowls every month.
"We are thrilled to partner with Yoshinoya which is a leading multinational brand,” said KK Chiu, CEO of Zeek adding that besides enhancing diners’ takeaway experience, the fast-food chain can now also leverage their customer data with analytics to curate strategic marketing promotions in a cost effective manner.
To date, ZeekSolutions has already assisted over 50 brands and simplified the connection from restaurants and e-commerce to their customers and was instrumental in assisting these brands to venture their Quick Commerce business in the new normal.
Zeek’s market coverage reaches beyond Hong Kong to Singapore, Thailand, Vietnam and Malaysia and the company plans to expand to the Philippines, Indonesia and Taiwan this year.
It currently operates a delivery team of over 30,000 fleet members as of December 2021.