Vietnamese taxi operator Mai Linh partnered with local e-payment service provider VNPAY to deploy SmartPOS systems across its taxi fleet, making it the first and only transport company in the country to provide the smart payment option to its customers.
As part of the first phase of the project, VNPay has installed SmartPOS terminals across the Mai Linh’s taxi network in Hanoi. The next phase would extend deployment in the southern provinces such as Ho Chi Minh.
The SmartPOS terminals, which replaced the traditional POS devices, are equipped with the large multi-touch screen using Android operating system, Bluetooth connection, WiFi, 4G, GPS, and rear camera to scan QR codes and barcodes.
They also allow Mai Linh taxi drivers to easily look up transaction history, reissue invoices, as well as change PINs and check Mai Linh membership card balance.
"Technology serves as backbone of our corporate development and a way for us to strengthen competitive advantages in the market. With this SmartPOS service enhancement, Mai Linh shows how to apply the latest technologies in our operation, satisfying passengers with the most convenient, modern and integrated experience when using our services,” said Rahn Wood, CEO, Mai Linh Corporation.
On the customer side, the new SMARTPOS solution integrate three form factors – ePOS, NFC card issuance and smartphone app – that are customised to cater to passenger requirements.
Meanwhile, thousands of contactless Green Card, the latest card line of Mai Linh Group, have also been officially launched. The card is integrated with NFC and QR Code technologies. In the near future, the card will be integrated with prepaid payment methods by Mai Linh to allow customers to conveniently add money to the card at Mai Linh's transaction offices nationwide or from E-wallets / linked bank accounts.
