Toyota is providing new mobility services with deep local ties by collaborating with nationwide Toyota dealers and Toyota rental and leasing branches with the aim of becoming a mobility company in a once-in-a-century transformational period.
Last week, the Japanese car maker launched in its home market Toyota Share, a car-sharing service provided by Toyota dealers and Toyota rental and leasing branches; and "Chokunori," a new unmanned rent-a-car service.
Both services became available nationwide in Japan starting from October 28, 2019.
Toyota is providing a range of mobility services to fulfil the diversifying automobile needs of customers as a shift is made from car ownership to car use. Toyota has been conducting verification tests, mainly in the Tokyo region, of Toyota Share since January 2019 and of Chokunori since May 2019.
With the launch of Toyota Share and Chokunori as an add-on to Toyota rent-a-car services, Toyota seeks to respond to an even broader range of use needs, creating opportunities for customers to effortlessly use various vehicles, enriching the car-based lifestyles of customers, and increasing the number of car enthusiasts.
An extensive lineup of Toyota vehicles is available including compact cars, minivans, and SUVs. Toyota plans to expand the lineup even further, including new models, in the future
Service structures were created including construction of nationwide common systems and development of apps and devices based on the opinions and comments received from customers through the verification tests regarding the vehicle quality expected from a manufacturer and comments related to apps.
Going forward, services will be expanded in stages with a focus on Toyota dealers and Toyota rental and leasing branches as preparations are completed.
In addition to developing a dedicated app, Toyota developed a Smart Key Box (SKB) that allows customers to unlock and lock vehicles using a smartphone, and TransLog II, a device that captures vehicle information (position and driving distance) necessary for car-sharing operations.
Customers can use a smartphone to perform member registration, unlock and lock vehicles, return vehicles, and pay the fees.