Smartphone brand OPPO recently has broken ground at the site of its newest R&D center in China’s Chang’an Town, Dongguan, Guangdong Province. As a global R&D engine for the company, OPPO's new Chang'an R&D center will be responsible for the R&D, design and testing of a range of smart devices, including smartphones and IoT products.
"The project will be built to the highest industrial standards and we will spare no effort in making the new R&D center a masterpiece initiative in the Guangzhou-Shenzhen Science and Technology Innovation Corridor, helping to bolster the development of the Guangdong-Hong Kong-Macao Greater Bay Area," said Andy Shi, president, OPPO MEA.
OPPO has been actively participating in the development of high-tech industrial clusters in the GBA region. In February, OPPO announced the construction of an intelligent manufacturing hub in Dongguan Chang'an New District. Upon completion, the hub is slated to be used for the production and quality control of smart devices and peripheral products.
Meanwhile, the new Chang'an R&D center is expected to house 5,000 R&D personnel upon completion. The new facility, along with the company's existing R&D centers, will form a robust research engine that powers OPPO's continued innovation for the emerging era of intelligent connectivity.
“It will play a strategic role in OPPO's R&D endeavors, further enhancing the core technological capabilities of the company,” Shi said, who also announced that plans to spend RMB 10 billion (approx. US$1.46 billion) on R&D this year.
The new Chang'an R&D center is designed by top global architecture firm Kohn Pedersen Fox Associates in partnership with dozens of professional consultants.
It will cover an area of approximately 82,000 square meters and will consist of 10 all-glass towers, including offices, a talent development center, an R&D center, a mobile internet research center and a testing center. The landmark office tower, once complete, will be nearly 250 meters tall and will represent a spectacular fixture of Dongguan's skyline.