With COVID-19 closing down fitness centres in Hong Kong, OliveX has seized the opportunity for bring the gym right into the comfort of home across the city with its interactive mirror that delivers workout training lessons at users’ convenience.
“Our mirror and content library are fitness industry gamechangers, we’ve got a huge range of different workout types on our platform, and we have new Cantonese-speaking celebrity-led content on the way. We’re really excited to be part of the Hong Kong health and fitness revolution,” said Keith Rumjahn, CEO of OliveX.
Known as the KARA, the device is a full-length wall mirror that is designed specifically for the city’s compact apartments that cannot accommodate full-size workout gear such as spin bikes or treadmills. It comes with a built-in camera and proprietary AI algorithms track user motions and offer suggestions in real time, ensuring proper posture for the best workout possible.
The device has access to OliveX’s existing library of over 100 fitness classes (each 3 to 60 minutes) for cardio, core barre, boxing, yoga, Pilates, stretching, dance, meditation classes – plus far more to come including classes by local Cantonese speaking celebrity coaches, users can easily customise the class and intensity best suited to their level of fitness.
With the smart mirror and virtual coach application, people can register for online fitness training without going to the gym.
Indeed, the company recently partnered Hong Kong Broadband Network (HKBN) to bring its service to the latter's telecom and internet subscribers by offering a bundle deal that includes the KARA smart mirror and a 24-month fitness programme subscription - together with a 1Gbps home broadband service for the same time period.
“Our collaboration with OliveX to launch the KARA Smart Fitness Mirror with home broadband marks yet another milestone in delivering ‘Infinite Play’ value options for our residential customers. We have a number of innovative partnerships in the pipeline to bring even more attractive service bundles to our over 1 million residential household customers in Hong Kong,” said Elinor Shiu, HKBN co-owner and CEO – Residential Solutions.