Global clothing retailer H&M Mitte Garten Store in Berlin, in collaboration with circular fashion pioneer lablaco, yesterday launched a new rental service that deploys a new IoT-based technology that allow customers to exclusively rent and swap a special collection.
For the first time, H&M Mitte Garten store customers can scan IoT care labels of selected products with smartphones, not only to track multiple individual product journeys at item level on blockchain, but also to add memories and stories to the garments by uploading their looks.
With one click, the garment is booked and paid – and ready to be worn. When the garment is returned to the Store, it will be checked, cleaned and prepared for the next rent.
“I am very excited to exclusively try out this blockchain based rental service in our Berlin Mitte Garten Store. We have a unique community and customer base – they love to explore new things, to experiment with their style and looks in a fashion-forward, sustainable and affordable way,” said Stiliana Stoyanova PR & event manager Mitte Garten.
H&M Mitte Garten store has teamed up with Lablaco, which supplied its SPIN platform that allows garments to be listed and tokenised with traceable digital ownership across circular models: swap, share, borrow, and trade back to a specific fashion retailer.
“Each garment has unique stories. We can’t wait to see how H&M Mitte Garten community will create stories by ‘SPINning’ their fashion.” says Eliana Kuo, founder and co-CEO of lablaco.
lablaco creates blockchain-powered platform geared towards encouraging various members of the fashion industry to embrace the circular fashion system. The circular fashion system is one in which all garments can be reused, recycled, or returned to the earth (by virtue of being biodegradable or compostable). It is currently one of the buzzwords around sustainability initiatives designed to reduce industries’ impact on the environment.
The rental service at H&M Mitte Garten Store is available now until the end of the year. During this period there will be different collections available for the customers to rent. The first collection is comprised of 12 different fashion pieces. The rental period ranges from 5 days to 3 weeks. The price per piece ranges from 5 EUR to 9 EUR per day. The account for SPIN is free of charge.