Nascent AIoT consumer brand DIZO recently entered the Malaysian market recently with an eye on 30% share of the local market within the year.
The brand’s range of AIoT solutions fall under four products categories: smart entertainment, smart home, smart care and smart accessories. DIZO is the first partner brand under realme TechLife ecosystem.
“Malaysia is a large and emerging market with increasing numbers of tech savvy purchasers in pursuit of smart tech lifestyle products. We aim to offer cutting-edge digital products suitable for modern living, starting with DIZO Watch 2 and DIZO Buds Z. Other products are in the pipeline will be launched here in stages,” said DIZO in a press statement.
DIZO products will be soon introduced to countries in Asia, Europe, North America, South America, and Africa.
In Asia Pacific, DIZO expects a turnover of RM30 million of sales by 2023, targeting the trendy and tech-savvy youngsters aged 15 to 28.
“As a new brand, we aim to break the clutter of tech similarities and offer products that are aligned to the needs of every consumer. We offer technology that complements the individuality of every consumer, empowers them and become an extension of their personalities,” said DIZO.