It may seem hard to fathom at first how advanced data-driven connectivity technology can be applied in agriculture and forestry. Accenture noted that digital technologies and analytics are transforming agriculture, making a farm’s field operations more insight driven and efficient. Digital-based farm services are helping to improve financial performance and boost yield.
The reality, however, is that less than 20% of acreage today is managed using digital agriculture technologies (e.g., variable-rate spraying) due to the high cost of gathering precise field data.
To help farmers increase productivity and profitability, Accenture has combined digital technologies such as the Internet of Things with its big data analytics, visualization capabilities, and industry knowledge to create the Accenture Precision Agriculture Service and the Accenture Connected Crop Solution.
Watch this Accenture video and hear James Chong, senior manager for Digital Accenture, describe some of the innovations that come with the use of IoT in supporting agriculture and forestry business.