DKSH Healthcare unveiled ConnectPlus, a revolutionary Customer Relationship Management (CRM) and Multi-Channel Engagement (MCE) platform aimed at transforming healthcare distribution in the Asia Pacific region. Set to launch in January 2025, this data-driven solution enhances operational efficiency by offering a comprehensive view of healthcare professionals and optimizing engagement strategies across multiple channels.
Bijay Singh, head of Business Unit Healthcare at DKSH, highlighted the platform's transformative potential, “With ConnectPlus, we are not just improving our operations, we are setting a new benchmark for healthcare distribution across Asia-Pacific.” He emphasised that the integration of technology with market expertise will empower teams to engage more effectively with healthcare professionals, ultimately improving patient access to quality care.
ConnectPlus is designed to harness digital solutions that enhance both client and patient interactions while maintaining high operational standards. It enables DKSH to utilize the vast opportunities presented by the global healthcare big data market, delivering tailored engagement strategies to meet the unique needs of healthcare stakeholders.
A key feature of ConnectPlus is its ability to blend in-person and digital strategies. The platform prepares and enhances face-to-face sales visits by orchestrating personalized digital touchpoints based on data-driven insights. This hybrid approach aims to maximize outreach and drive meaningful engagement, addressing the preference for direct interactions in healthcare.
Euris CEO, Delphine Poulat, expressed enthusiasm for the partnership, stating, “In today’s healthcare environment, personalized, data-driven interactions are critical.” She noted that ConnectPlus will provide DKSH with the necessary insights to foster stronger relationships with clients and drive sales growth through tailored content and agile responses to local market needs.
With the integration of advanced AI and analytics, ConnectPlus streamlines communication and personalises interactions, ensuring relevance and impact. This launch marks a significant milestone in DKSH Healthcare’s commitment to digital innovation and operational excellence in a rapidly evolving healthcare landscape.
