Workday, Inc. has partnered with
Founded in 2010, toy designer POP MART International Group now reaches over 30 countries, boasting more than 570 physical stores and over 2,500 Robo Shops (vending machines) worldwide.
As the company aims to further penetrate markets in North America, Europe, Asia, and the Middle East, establishing a robust HR system has become imperative to facilitate globalisation.
To address this need, POP MART is leveraging Workday's Human Capital Management (HCM) solutions, powered by the advanced AI capabilities of Workday Illuminate. This system offers a comprehensive view of workforce data, streamlining HR processes, ensuring local compliance, and enhancing operational agility across multiple markets.
As POP MART's omnichannel strategy rapidly evolves—integrating physical stores, Robo shops, and e-commerce—the necessity for a cohesive HR system to manage its diverse workforce becomes clear.
Workday’s real-time visibility into talent management enables POP MART to navigate regulatory complexities while making informed, data-driven decisions that align with its growth strategy.
Gong He, head of HR at POP MART, emphasised the importance of this collaboration, stating, “As we continue to grow our business globally, managing a diverse and creative workforce across different countries and cultures has become incredibly complex. Workday provides us the unified platform we need to support our talent effectively, streamline operations, and focus on our core business of bringing joy to our collectors.”
Daniel Cham, general manager for Greater China at Workday, remarked on the growing trend of high-growth companies selecting Workday as their preferred platform: “POP MART's rapid global expansion highlights the complexity that fast-growing companies face when scaling their operations.
With Workday’s unified cloud platform, POP MART gains invaluable insights into its global workforce, fostering smarter decision-making and agile responses to fluctuating market and talent demands—ultimately empowering the company to continue delivering creativity and joy to its collectors worldwide.
