At the FutureCIO conference in Hong Kong, delegates agreed that workforce productivity remains an overriding goal for many organisations. Improving productivity will drive both revenue and profitability, and when approached with employee health and wellbeing in mind, it will foster employee satisfaction and stave off the looking staffing shortage organisations are facing (see figure below.
Zoom's latest updates, announced on January 21, 2025, aim to equip organisations with tools designed to streamline workflows and improve collaboration.
With the introduction of AI Expert Assist, contact centre agents can now benefit from real-time AI-suggested responses, significantly enhancing their efficiency. This tool analyses multiple knowledge base articles to provide agents with tailored responses, enabling quicker resolutions to customer queries.
The redesigned Team Chat sidebar allows users to customise their chat experience, making it easier to navigate and prioritise conversations. Features like code blocks and in-line code sharing also enhance productivity for tech-savvy teams, facilitating better communication and collaboration on projects.
The introduction of Zoom Phone Push to Talk represents a significant advancement for frontline teams. This feature allows instant voice communication, streamlining interactions within specific groups. As businesses in Asia increasingly embrace hybrid work models, such tools are essential for maintaining effective communication.
Additionally, Zoom’s integration with Google Meet through the Revenue Accelerator tool offers sales teams greater flexibility. Users can automatically capture meeting notes and insights from external meetings, providing a holistic view of customer interactions that can influence deal outcomes.
Language inclusivity is also a focus for Zoom, with improvements in captions and translations for Japanese, Portuguese, and Arabic, enhancing engagement during meetings. The addition of an AI Companion profanity filter further ensures that communication remains professional and respectful.
In 2025, the emphasis on productivity-enhancing tools cannot be overstated. The integration of advanced technologies into platforms like Zoom not only promotes better collaboration but also empowers teams to achieve more, laying the foundation for future growth.
