The number of lone workers using connected safety solutions in Europe, North America, and Australia & New Zealand reached an impressive 2.3 million in 2024, according to a recent report from Berg Insight. This surge reflects an increasing recognition of the importance of safety measures for individuals working alone, with the market value for these solutions estimated at €145 million in Europe, €80 million in North America, and €60 million in Australia and New Zealand for the same year.
Berg Insight forecasts that by 2029, the market value in Europe will grow to €180 million, while North America may reach €100 million, and Australia & New Zealand could see an increase to €75 million. The user base for these safety solutions is also expected to expand significantly; Europe is projected to grow from 1.2 million users at the end of 2024 to nearly 1.7 million by 2029, representing a compound annual growth rate (CAGR) of 7.1%. In North America, the user base is anticipated to rise from 580,000 to 795,000, with a CAGR of 6.5%. Meanwhile, Australia & New Zealand are expected to reach 700,000 users by 2029, up from 490,000.
The market is characterised by various companies offering a range of hardware devices, software solutions, and alarm monitoring services. While many vendors provide individual components, only a few offer complete end-to-end solutions. Leading providers include UK-based Peoplesafe, with approximately 300,000 subscribers in Europe, and Australia's Duress, which holds the same subscriber count. In Canada, notable companies include Tsunami Solutions, Blackline Safety, and Aware360, among others.
“The lone worker safety solutions market continues to grow as more organisations understand the value these solutions bring,” says Melvin Sorum, IoT analyst at Berg Insight.
Key drivers for adoption include new safety regulations, rising employee insurance costs, and a heightened awareness of the risks faced by lone workers. Additionally, businesses are increasingly recognising the efficiency benefits associated with these safety services.
The transition to app-based solutions is a notable trend, as these systems typically offer a lower implementation cost compared to dedicated lone worker devices. Despite intense competition and price pressures in the market, emerging trends are creating opportunities for differentiation. Innovations such as data analytics services derived from lone worker device data and AI-driven preventive safety features are promising developments that may reshape the landscape of lone worker safety solutions.
