Fitbit recently unveiled a low-cost Bluetooth scale called Fitbit Aria Air that tracks weight and syncs with the Fitbit app to calculate BMI, giving users a comprehensive view of trends over time alongside their activity, heart rate, sleep and nutrition data within the Fitbit app.
When combined with Fitbit’s innovative wearable devices and new Fitbit Premium subscription service, Aria Air gives users access to added data, information and motivation to more effectively reach your health and wellness goals.
“In addition to being synonymous with health and fitness, Fitbit is known for offering affordable, engaging and user-friendly products that put better health and wellness in reach for more people around the globe,” said James Park, co-founder and CEO of Fitbit.
“Whether someone is looking to manage their weight, improve their fitness level, or manage a chronic condition, we’ve had a significant impact on the lives of millions of people. In fact, 73% of Fitbit users who set a weight loss goal reduced their weight after six months of tracking it, demonstrating the power of the Fitbit platform to help users reach their goals,” he said.
Along with the Fitbit app, Aria Air supports the following features to help users in their weight management:
- Option to create a plan: Set a healthy weight goal in the Fitbit app, log your food, and view weight trends alongside calories in and out to stick to a plan based on personal goals.
- Compatible with Fitbit Premium: Integrate with Fitbit’s new paid membership, featuring personalized insights and guided programs, including a two-week program to help you understand the importance of keeping an appropriate calorie range for your weight goal.
- Connect to partner apps: Sync weight data with popular brand apps so you can see all your exercise, food logging and weight data in one place on the Fitbit app.
- Social support and inspiration: Access the Community section of the Fitbit app to connect with friends, family and fellow Fitbit users for healthy eating and weight management tips, support groups and motivation.
Fitbit Aria Air is available for pre-order on Fitbit.com and select retailers worldwide starting late September 2019. Aria Air will be available on Fitbit.com and retailers worldwide beginning mid-October 2019.
