Aragon Research’s latest edition of its Globe report for Workflow and Content Automation (WCA), spotlights the transformative role of artificial intelligence (AI) in the industry. Key findings reveal that generative AI is set to revolutionise how businesses manage documents, streamlining automation and improving efficiency.
Jim Lundy, CEO of Aragon Research, notes that "intelligent content assistants are emerging to automate and route content faster," predicting that by 2025, 40% of WCA providers will include these innovative tools.
The report highlights the rise of intelligent content assistants, capable of tasks such as summarising documents, drafting emails, and generating complex contracts. These advancements indicate a shift from traditional rules-based systems to more adaptive, AI-driven solutions, allowing for semi- or fully automated document processes.
Moreover, the future of content automation is tied to custom generative content models that utilise organisational data to create tailored outputs. As enterprises increasingly recognise the need for transformation in the age of AI, the report stresses the importance of prioritising automation for customer-facing and employee documents.
In conclusion, the race to integrate AI into WCA is intensifying, compelling businesses to evaluate their strategies and adapt to the evolving landscape. The age of AI in content automation is not just approaching; it is already here, demanding swift and strategic responses from enterprises.
This report evaluates 12 major WCA providers, emphasising the significant impact of generative AI and intelligent content assistants on automating and enhancing content processes.
