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Home Industry Retail and E-commerce

Santan and Soft Space elevate inflight retail experience

FutureIoT Editors by FutureIoT Editors
December 20, 2024
AirAsia updated retail

AirAsia updated retail

With the global inflight retail market projected to grow to US$11 billion by 2032, the demand for efficient and innovative inflight shopping experiences continues to rise.

Santan, the inflight catering arm of Capital A, has partnered with Soft Space to launch a significant upgrade to its inflight retail solution, Fasspos. This initiative aims to enhance transaction efficiency and empower AirAsia cabin crew to provide a seamless inflight service experience.

The latest enhancement to the Fasspos system includes the integration of Zebra Technologies’ ET45 tablets, which boast larger displays and robust Near-Field Communication (NFC) capabilities. These upgrades reportedly reduce transaction times by over 50%, allowing cabin crew to devote more attention to customer service and ensure timely delivery of Santan's renowned meals and beverages.

With the goal of making infight experience truly seamless, Santan CEO Catherine Goh acknowledged the pivoltal role technology players in this endeavour adding: "By integrating innovative solutions like Fasspos, we elevate the overall guest journey while empowering our cabin crew to work more efficiently.”

Joel Tay, CEO of Soft Space, remarked, “Fasspos’s unique dual ordering and payment functionalities on one device will streamline AirAsia’s inflight sales operations, shorten transaction times, and could potentially boost sales transactions across the entire AirAsia Group fleet.”

Related:  Over 80% of APAC retailers eye robot assistance and IoT in next 5 years
Tags: AirAsiaZebra Technologies
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The race to harness the power of Internet of Things (IoT) is here. FutureIoT is dedicated to individuals, as well as public and private organizations looking to tap the potential of IoT to transform the way we live, work and do business. FutureIoT is the dedicated media that provides the single source of truth about IoT, the technology, its application and regulation, originating from Asia. << Read more >>

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