Global sporting brands PUMA has recently implemented Workday Human Capital Management (HCM) to enhance its HR operations and foster a culture of employee engagement and innovation. This move is particularly relevant for HR leaders in Asia as the company continues to expand its presence in key markets, including Australia, Hong Kong, Japan, Singapore, and South Korea.
With over 20,000 employees worldwide, PUMA has experienced significant growth in recent years. To manage this expansion effectively, the company adopted Workday to standardise HR processes across all regions, ensuring alignment with its strong organisational culture. The integration includes various Workday solutions such as Learning, Recruiting, Compensation, and Absence Management, all aimed at improving HR efficiency and employee experience.
“At PUMA, our success is defined by our employees, and that’s why we’re all in on Workday,” said Dietmar Knoess, VP of People & Organisation at PUMA. He emphasised that Workday provides the data and processes necessary to enhance collaboration and identify top talent, giving PUMA a competitive advantage.
The implementation of Workday has significantly increased employee and manager self-service capabilities, allowing the HR team to focus more on strategic initiatives.
Currently, 95% of business processes are initiated through employee service, leading to improved scalability and efficiency due to standardised and automated processes. This shift enables HR leaders to dedicate more time to strategic talent management and development.
A key highlight of this transformation is PUMA’s commitment to internal talent development. With 80% of leadership roles now filled internally, the company demonstrates a strong focus on nurturing and retaining talent. Workday’s central database supports various HR processes, including recruiting, performance management, and internal mobility, which are essential for driving employee growth.
The partnership with Workday provides PUMA with improved data integrity and transparency, allowing for real-time insights that facilitate informed decision-making. This unified platform helps HR leaders optimise processes and enhance employee engagement, ultimately aligning with PUMA’s strategic business objectives.
As PUMA continues to embrace innovation and operational excellence, the integration of Workday positions the company to maintain its competitive edge in the dynamic global sports market. For HR leaders in Asia, PUMA’s experience serves as a valuable case study in leveraging technology to enhance talent management and operational efficiency.
