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Home Application Customer Engagement

Korean Air to modernise its retailing strategy

FutureIoT Editors by FutureIoT Editors
March 22, 2024
Source: Korean Airlines

Source: Korean Airlines

Every year, the airline industry spends US$20 billion on payment costs according to McKinsey, representing thee per cent of airlines’ total revenue, and approximately 78% of the industry’s net profit.

Korean Air is partnering with Accelya to integrate the vendor’s New Distribution Capability (NDC) and FLX-Merchandizing module, both running on Accelya and Amazon Web Services (AWS) technologies, to deliver personalization and the most relevant offers to customers.

Accelya's NDC offering, a core enabler of airline-retail agency connectivity, links airlines with over 50,000 travel agents including the world’s largest online travel agents (OTA's) and travel management companies (TMC's).

Accelya’s advanced NDC capabilities, leveraging the latest 21.3 standard, deliver on average over 30% NDC adoption for partner airlines, bringing improved customer servicing, more ancillary sales and the ability for customers and airlines to benefit from much richer offers.

The FLX-Merchandizing module fine-tunes customer offerings and experiences. Leveraging the latest technologies, it will enable Korean Air to create, personalize and adjust its offers to better serve travellers across both direct and indirect channels.

Related:  Google scales down Android Things IoT platform
Tags: Accelyaairline retailingKorean Airline
FutureIoT Editors

FutureIoT Editors

About FutureIoT

Asia’s ONLY dedicated IoT publication

The race to harness the power of Internet of Things (IoT) is here. FutureIoT is dedicated to individuals, as well as public and private organizations looking to tap the potential of IoT to transform the way we live, work and do business. FutureIoT is the dedicated media that provides the single source of truth about IoT, the technology, its application and regulation, originating from Asia. << Read more >>

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