The Lazada-Kantar report, Bridging the AI Gap: Artificial Intelligence Readiness Playbook for Online Resellers, reveals that on average, online sellers in Southeast Asia have integrated AI into only 37% of their business operations. This indicates a substantial gap between perceived and actual AI usage, as sellers believe they have integrated AI into 47% of their operations.
Indonesia and Vietnam lead in AI adoption, with an average of 42% integration across business functions. Singapore and Thailand follow closely at 39%.
Challenges in AI Implementation
Despite a strong awareness of AI—68% of sellers are familiar with its capabilities—many face hurdles in effective deployment. Key challenges include:
- Cost and complexity: 64% of sellers cite the high costs and time-consuming nature of AI implementation as significant barriers.
- Workforce upskilling: While 93% agree on the importance of upskilling employees to utilise AI effectively, 75% report that their teams prefer familiar tools over new AI solutions.
Demand for support and solutions
The report indicates a high demand for AI-powered tools and enhanced support, with 42% of sellers seeking effective AI solutions and 41% looking for additional seller support. This presents an opportunity for organisations to invest in training and resources that facilitate smoother AI integration.
The report suggests that by focusing on training, simplifying implementation processes, and investing in AI technologies, organisations can enhance their operational efficiency and competitiveness in an increasingly digital marketplace.
